Many businesses are looking for guidance on what to communicate in the midst of COVID-19 times, which requires thoughtful navigation. Here are a few guidance points to get started.

1) CONSUMER NEEDS: Be sensitive to what message, product or element of your brand will be most helpful to your community and customers in challenging times.

2) CONNECT: Check-in and engage with your community. People are craving connections. Brand interactions can provide light relief and an element of normality.

3) INFLUENTIAL PARTNERS: Influencers bring consumers and brands together during a time of need, but in a way that personalises and humanises their experience with your brand.

4) CONSIDERATION: People don't want to feel "sold to" right now. Think about how you can add value in this time, keeping messages short, clear and personable.

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